Category Archives: Beryl McAlhone

Birth of an Idea – Some Thoughts on Creativity

Fertilize the Mind How is an idea born? Paradoxically, the answer remains an enigma even to those who spend their lives creating ideas. Designers who talk about their creativity in the book, A Smile in the Mind by Beryl McAlhone, … Continue reading

Posted in A, Beryl McAlhone, creativity, elaboration, flexibility, fluency, ideas, metaphor, Milton Glaser, originality, Phaidon Press, Smile in the Mind | 3 Comments